You can add some excitement to the messages by using patient rewards under Admin->Settings->Rewards to start a contest. Orthodontext can manage your contest for you. Select a popular prize, for example a Starbucks card, iTunes card or an existing practice reward. Tell Orthodontext how many you would like to award and how many to award each month. Othodontext will randomly replace a normal reminder with a winning reminder and notify the practice of the lucky patient. Some practices just say in the winning message "You have won! Call us to find out your prize!"